“Strategy is a story — and we all own that story” — the words of a client on a recent live-streamed event we produced for their top leadership.
On the face of it, it’s such a simple statement, but it actually goes right to heart of leadership, and to the power of storytelling to engage your team, customers and shareholders.
Let’s unpack why strategy is a story, how you can articulate it as a story, and how the strategy story is such a powerful way to unite everyone in and around your business and keep them engaged.
There are lots of analogies for a team: my two favourites are a band (or orchestra, depending on your musical taste), and a rowing boat.
The European Super League lasted less than a week after a mass uprising of outrage from fans & politicians.
Such was the strength of reaction, that it begs the question why fans hadn’t been consulted before, and worse still, if they had, why those opinions had been ignored.
Either way it seems pretty clear there had been a total absence of proposition testing. (I’ll leave the rest of the football debate to football fans.)
So for anyone else looking to launch a new proposition, here are five easy ways to test it before you push the launch button:
The power of story-telling is a key pillar in digital leadership nowadays, and wherever you sit on the spectrum between 100% in-house and fully outsourced, your output needs to be always on.
I’ve been helping a couple of organisations recently to build a sustainable content creation capability, so I’m sharing 5 building blocks to embedding agile content creation in your business.
The first two points are two cornerstones in your brand strategy, which you can define in a 2-day brand sprint.
This might sound hippy dippy or just plain basic, but I’ve been surprised how many organisations don’t know who…
The sun is shining, the daffodils are making an appearance in the UK, vaccinations are rolling out, and the world is getting #backtobetter. We all know that video conferencing is here to stay as a key element of hybrid working. It’s efficient, it’s green, but it can also be boring.
It’s more important than ever nowadays to dial up the story-telling and communications in our leadership, and make our new virtual get-togethers exciting, engaging and rich in information and inspiration.
Highly produced webinars have for too long been the preserve of the C-suite and the big annual company all hands…
It’s doesn’t matter what sector you work in, it’s digital now — and that requires digital leadership.
The pandemic era has lasted a year so far. This cataclysmic event has imposed massive change — on people and businesses alike — but we’ve responded, with more digital acceleration in 12 months than in the previous 5 years.
During my work with clients this year, I’ve observed a new kind of digital leadership, one which has prevailed over the external challenges, and which I believe will endure for our future.
Here are 5 dimensions of Digital Leadership:
Never before has it been…
Resilience is one of the top new words in pandemic parlance nowadays. Lots of articles and advice, but in my reading, I’ve not come across much which really penetrates the issue from the inside out.
Very few authors are actually talking from real experience: it’s mostly 3rd person (‘Teams’ and ‘leaders…’) and maybe the odd 1st person plural (‘we…’), but in this instance it’s time to share some personal experience:
I burnt out, and I built back better — and I’m talking about it now. …
As a British Gen X-er, I am blessed not to have experienced a war (pretty high up on my list of counted blessings), nevertheless 2020 will go down as one of the more challenging years in my lifetime. It’s also one in which I have done some of my best living and learning.
Inspired by LinkedIn’s #BigIdeas2021, here are my big ideas for the 12-months ahead.
We see exponential growth everywhere. It’s in the R-number [bad] but it’s also in technological advancement [good]. If there’s one thing that 2020 has taught us, it’s that change is the only constant. …
V-day this week marked a momentous milestone in the global fight against the pandemic, and after the year we’ve had, it’s good to see the UK at the forefront of progress in something at least.
In fact Britain’s path to be the first to roll out a COVID vaccination programme contains 5 lessons in agile working which maintained positive momentum, many of which are prevalent in digital product development but are less common in wider business even in the year 2020:
You don’t have to look very far these days to find a polarised world riven by entrenched views. The algorithms of social media platforms haven’t helped — feeding and amplifying echo chambers, filtering out any perspectives which don’t match your world view.
Making good decisions is critical to progress, and in order to do it you have to look at all sides in the argument, some of which may seem ‘plain wrong’ to you. …
Independent Consultant, Partner at Positive Momentum, #digitalacceleration expert, former journalist, cyclist, drummer, & co-Founder of La Piazza SRL, Roma.